Seek and Secure
Competitive Advantage
If you don't know where you are going, any road will get
you there.
Strategic planning is a deliberate search for a plan of action
that will develop an organization’s advantage and compound it. Strategy can be viewed as building defenses against the
competitive forces or as finding positions in the industry where the forces are
weakest.
Manage
for uniqueness, develop a distinctive competence,
create competitive advantage...